Our Story

Just Billi, Indias best athleisure brand
 
Welcome to Just Billi by Rashmi Chhabra – where fashion transcends the ordinary and enters the realm of the extraordinary. Conceived by the trailblazing Rashmi Chhabra, a veteran designer with an impeccable eye for suave and standout styles, Just Billi has swiftly become synonymous with chic, funky, and edgy athleisure wear in the Indian market.
 
About Rashmi Chhabra
Rashmi Chhabra isn’t just a designer; she's a fashion maven whose journey in the industry is marked by innovation and audacity. With decades of experience and a portfolio that dazzles with sophistication and flair, Rashmi launched Just Billi to bring her unique vision to life. Her designs reflect her belief that fashion should be an extension of one’s personality – bold, fearless, and unapologetically unique.
 
Why Just Billi?
In just a few short years, Just Billi has evolved from a bold idea into an unstoppable fashion movement. Our collections aren’t just clothes; they’re a vibe, an emotional connection to the enigmatic, primal energy we all carry within us. Here’s why you’ll love being part of the Just Billi tribe:
  • Unapologetically Bold: Our designs are crafted for those who dare to stand out. From bustling airports to vibrant city streets, Just Billi wearers exude confidence and charisma effortlessly.
  • Most Loved Travel and Vacation Wear: Known as the most loved travel and vacation wear brand in the country, Just Billi offers pieces that are perfect for jet-setters and adventure seekers who want to look effortlessly stylish.
  • Star-Studded Appeal: Adored by Bollywood’s elite and top influencers, our collections have been spotlighted in hit TV shows like "Big Boss India," "Khatron Ke Khiladi," and "Pro Panja League." Our designs are the go-to for celebrities who embody the Just Billi spirit.
  • Epic Collaborations: We’ve partnered with iconic brands like Liberty Shoes India, blending our edgy aesthetic with their legacy of quality and style in national campaigns that have made waves across the country.
  • Women-Led Team: Just Billi is proudly led by a dynamic team of women who bring passion, creativity, and an unyielding drive to everything we do.
 
"Some of our patrons include Sunny Leone, Neeti Mohan, Kashmira Shah, Preeti Jhangiani, Shibani Kashyap and numerous other men and women who love embracing the Billi Ideology."
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The Just Billi Experience
Step into the world of Just Billi and embrace a style that’s quirky, witty, and inherently edgy. Our pieces are more than just fashion; they’re an experience, a journey into the core of your primal, raw, and fiercely unique self. Whether you’re looking to make a bold statement or connect with your inner wildness, Just Billi offers something that resonates deeply with your individuality.
Join the Just Billi tribe. Dare to be different. Unleash your inner rebel and let your style roar with unbridled passion. Here, fashion isn’t just about looking good – it’s about feeling unstoppable and making an unforgettable mark wherever you go.
 
Meow! 
Team Billi